If you are someone seeking to build a substantial home based business what type of company are you investing your valuable time and effort into?
Recently a friend wrote this to me;
“There are three types of MLM companies in the world…
- Comp Plan driven
- Product driven
- Cause driven
Comp Plan driven programs never last long as there is no culture or real glue to keep the distributors who don’t make the big money.
Product driven programs have a better chance, but usually they start to fade when the lead product’s life cycle has peaked.
If you can create an MLM program around a REAL cause (not just a front for a comp plan ‘cause it sounds good), you have a chance of doing something truly significant. More importantly, it is almost impossible to recruit a cause driven distributor into another program, meaning your income remains secure long-term.”
This reminded me of the three little pigs and their houses (thus the illustration above) of the three, the house of bricks took the most work and time to build, but it also withstood all the attacks of the wolf to destroy it, it stood firm when the others where destroyed.
It is impossible for me to say how many companies in the MLM industry have come and gone that where driven by the comp plan and how fast people have jumped from one to the other, building nothing of lasting value for themselves or anyone else.
Product driven companies do a bit better, but not much. I mean how many vitamin, skin care, and juice companies are there in this industry? Wireless Cell Phone Programs are the latest craze. It is a product that makes since because it is a product that everyone uses. But just this morning I received an email with the subject “Game Over We Win, Unlimited Talk and Text for $10”
Immediately I could see in my mind the exodus from other companies to that one, that is until another company comes out with something to top it. In fact this afternoon another company announced “Get 3, Get it FREE” talk, text, and web. So is the game over or does it play on? And who is winning?
Simply said when it comes to comp plans and products, another company is always going to come out with something that looks better than the last best thing that was out.
Now let’s reference a few cause driven companies.
One is in the greeting card business, on the surface of it when most people send only about ten cards a year this company should not be succeeding. Yet it is in a big way. It is also very strongly cause driven, it is about acting on promptings to encourage and build people up and it is one of the great success stories in the MLM industry. In many ways this company embodies the best of what the MLM business is about.
Another company is in the legal services industry, they sell an intangible product that most people don’t feel they need. Tough sell! Yet they are driven by the cause of bringing equal justice to all in a legal system that often seems unfair and unjust. This company has been around for over thirty years and is truly one of the greatest success stories in the MLM industry.
While wellness companies in the MLM industry almost seem a dime a dozen, there are many that are clearly cause driven and have carved out a unique niche for themselves with their story. Thus they have withstood the test of time, and still offer new people great opportunities while others fade into the wind.
For years I have thought that MLM/Network Marketing would be the most effective way to bring a real cultural shift toward more environmentally responsible living and indeed many of the industry’s wellness companies have helped by providing very fine environmentally safe cleaning products.
However they have also stopped short of the potential for environmental cause driven change in two ways.
1st. The extent of green products has usually been cleaning products. Every product we use impacts the environment. Not every product will work well in the MLM industry but there is high potential for a much more diverse range of environmentally friendly products.
2nd. The companies which market these cleaning products are primarily wellness companies, with the focus of their mission being on wellness, thus their impact on the environmental front is reduced.
That is changing NOW! EcoMart is a fiercely cause driven company with a total focus on the environment. If you care about the environment I invite you to look at Eco Mart. Explore the web site to see for yourself the passion for and commitment to provide an opportunity that can bring a real cultural shift toward more environmentally responsible living.
This company has been building a solid foundation to provide people who care about the environment the opportunity to get in front of the new green economy and make a significant living while making a significant difference.
The EcoMart opportunity is unique in several ways.
1st. It is built on a Social Media platform (like FaceBook), which is free to join.
2nd. The main focus is to empower people on an individual basis to reduce their carbon foot print and turn the world green one home at a time.
3rd. Unlike many MLM companies, the products in the EcoMart online shopping portal are priced so that an individual can actually “go green” and SAVE money in the process by simply shifting the dollars they are currently spending in their local store and shop at EcoMart instead.
4th. The Affiliate marketing opportunity is simple. All you do is refer others to the FREE Social Network. When they move from blogging and reading free green weekly newsletters to shopping or joining as EcoPreneurs, you’ll get paid rather significant “thank you” bonuses.
The note from my friend on the three different types of MLM companies came from Kim Simsby, one of the most successful people in the Network Marketing industry. He left a very successful business to be a part of the legacy that EcoMart is creating.
Many others, including myself, have done the same. If you are passionate about the environment, if you believe we must live more in harmony and with more respect for nature, I invite you to join us. We will help you succeed, as all of our futures depend on us changing the way we live. And that change can most effectively happen person to person.
To see if the core of this company truly resonates with you, take a moment to read CEO, Harvey Conner’s Blog “Defining Moments.”
Please join us and make a difference today.